Local families star in new parenting social media campaign

February 21, 2019

Local families in Perth and Huron counties are the stars of a new social media campaign aimed at parents.

Kids First Huron Perth, a consortium made up of more than 60 local agencies, has launched a video-based parenting campaign called CALMM, which stands for Calm, Aware, Loving, Moment to Moment for me and my child. The campaign tackles some of the most stressful parenting moments, including mealtime, bedtime, play and behaviour.

In the video series, parents from Goderich, Clinton, Vanastra, Listowel, Mitchell and Stratford explain how they parent in four different areas: food, sleep, play and relationships. All of the videos can be watched at www.huronhealthunit.ca/CALMM. Individual videos will be highlighted on the Facebook pages of the Perth District Health Unit and Huron County Health Unit from now until the end of June.

“CALMM is an approach to parenting based on understanding what children need,” says Public Health Nurse Amy Leduc. “Parenting can be exhausting; part of the challenge is that children need freedom to grow but also reassurance that you will be there for them when they need it.”

The goal of the videos is for local parents to share how they have achieved a positive, less stressful home environment for themselves and their children.

CALMM is a project of Kids First Huron Perth, which is committed to providing an integrated system of prenatal, healthy child development, early identification and intervention, and early learning and care services for children under the age of 6 and their families.

Kids First recognizes the financial and creative support of the Perth District Health Unit, the Huron County Health Unit, smallTALK and Healthy Kids Huron Perth in the development of this project. Videos were created by Wes MacVicar.

For more information on the CALMM campaign, please visit www.huronhealthunit.ca/CALMM.


For more information contact:

Rita Marshall, Communications Coordinator
519.482.3416 (ext 2023)
Our spokesperson: Amy Leduc, Public Health Nurse. Our media contact will connect you to our spokesperson on this topic.