Huron County, Ontario – Huron County Economic Development’s tourism and marketing team has won the 2021 Marketing Canada Award from the Economic Developer’s Association of Canada (EDAC) for the 2021 Huron Hygge program.
Hygge (pronounced hue-guh) is a Danish concept that encompasses feelings of cozy contentment and well-being through the enjoyment of the simple things in life. The County of Huron’s Economic Development Department leveraged this concept as a winter marketing campaign to support the local tourism sector through the first winter of the pandemic.
2021 Huron Hygge activities were specifically developed to engage residents and support local business during a time when pandemic restrictions were high. Virtual and safely distanced activities encouraged interpersonal and community connections as well as support for Huron’s local economy. In winter 2021, the Huron community was cooking with locally sourced ingredients, enjoying take-out paired with virtual concerts and social activities designed to be enjoyed from home. They were creating art and making crafts, rejuvenating with wellness programs, and so much more.
“Congratulations to Economic Development’s tourism and marketing team for this well-deserved recognition,” said Huron County Warden Glen McNeil. “The creativity and innovation shown in response to the pandemic has been nothing short of outstanding. The Huron Hygge program is a jewel in the County’s portfolio that I’m deeply proud of, and I’m sure residents and businesses will be enjoying the hygge lifestyle for years to come!”
The Marketing Canada Awards Judging Panel is made up of a diverse group of individuals with marketing and promotion expertise. Judges evaluate submissions based on the following criteria:
- Creativity and uniqueness of the approach
- Effectiveness in achieving objectives
- User-friendliness
- Ease of extracting information
- Completeness and consistency of approach
To view Marketing Canada Award submission, visit:
Huron Hygge – Glow, Savour and Delight boxes – EDAC
Huron Hygge was such a success that the program has returned in winter 2022. Some of the new Huron Hygge activities that residents can enjoy today include:
- Bird Bingo and other outdoor recreational activities hosted by the Huron County Library;
- Explore the world from home with international flavours found at local restaurants;
- Discover the perfect wine pairing or craft brew with one of Huron’s many beverage producers;
- Relax and rejuvenate with a spa treatment, yoga class, or wellness activity;
- Enjoy the outdoors in one of Huron’s outdoor ice rinks, or borrow some snowshoes and get hiking on a local trail;
- Huron Hygge Boxes will again be available for purchase, stocked with cozy items from local businesses;
- Fun and engaging Family Day activities;
- And much more!
To learn more about Huron Hygge 2022, visit OntariosWestCoast.ca/HuronHygge or follow Ontario’s West Coast on Facebook and Instagram.
The County of Huron asks the community to continue respecting all public health guidelines in response to COVID-19. Stay informed on the COVID-19 situation in Huron County by visiting www.HPPH.ca