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The Period of PURPLE Crying™
Period of Purple Crying
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The Period of PURPLE Crying™. Information on crying, soothing, sleeping, protecting your infant, and information specifically for dads.

When you have a baby you will be given both a booklet and a video to watch while in the hospital. The video will help you understand crying and what is normal. It's part of an initiative to prevent Shaken Baby Syndrome.

You will be given the video to take home to review and share with other caregivers.

Learn more about the new TV commercial describing the Period of PURPLE Crying. ...

What does PURPLE Stand For?

Purple Acronym

How long does it last?

How long does the purple period last?

The Period of PURPLE Crying™ usually lasts from when the child is 2 weeks old to 5 months old.

Be patient. The period does end. Try to comfort the infant or contact us for more information.

NEVER SHAKE A BABY - under any circumstances.

More Information & Contact

For more information babies and crying please call the health unit for more information at 519.482.3416 or toll free at 1.877.837.6143.

© County of Huron 2012